Advertising as a Medium of Gender-Biased Communication — страница 10

Perceptions of female and male comic strip characters: II Favorability and identification and different dimensions. Sex Roles, 1984, 10. – P. 119-128. 11 Furnham, Adrian. Gender role stereotyping in advertisements on two British radio stations. –http://www.findarticles.com/p/articles/mi_m2294/is_1_40/ai_54250825/print 12 Craig, R. Stephen. The Effect of Television Day Part on Gender Portrayals in Television Commercials: A Content Analysis, in Sex Roles 26(5/6), 1992. – P, 197-211. – http://www.aber.ac.uk/media/Students/lmg9309.html 13 Neto, Felix and Pinto, Isabel. Gender stereotypes in Portuguese television advertisements. In Sex Roles: A Journal of Research, July, 1998. – P. 45-46. – http://www.findarticles.com/p/articles/mi_m2294/is_n1-2_v39/ai_21136467 14

Bandura, A. Social learning theory. Englewood Cliffs, NJ: Prentice-Hall, 1977. 15 McArthur, L. Z., & Resko, B. G. The portrayal of men and women in American television commercials. Journal of Social Psychology, 1975, 97. – P. 209-220. 16 Schwindt, David. Searching for the New Boy. – http://www.fortunecity.com/meltingpot/kamimura/130/thesis 17 Manstead, A. S. R., & McCulloch, C. Sex-role stereotyping in British television advertisements. In British Journal of Social Psychology, 1981, 20. – P. 171-180. 18 Mazzella, C., Durkin, K., Cerini, E., & Buralli, P. Sex-role stereotyping in Australian-television advertisements, Sex Roles, 1992, 26. – P. 243-259. 19 Mwangi, M. Gender roles portrayed in Kenyan television commercials. Sex Roles, 1996, 34. – P.

205-214. 20 Gilly, M. Sex roles in advertising: A comparison of television advertisements in Australia, Mexico and the United States. Journal of Marketing, 1988, 4. – P. 75-85; Kolbe, R., & Langefeld, C. Appraising gender role portrayals in TV commercials. Sex Roles, 1993, 28. – P. 393-417. 21 Rak, D., & McCullen, M. Sex role stereotyping in television commercials: A verbal response mode and content-analysis. Canadian Journal of Behavioural Science, 1987, 19. – P. 25-39. 22 Furnham, A., & Voli, V. Gender stereotypes in Italian television advertisements. Journal of Broadcasting and Electronic Media, 1989, 33. – P. 175-185. 23 Furnham, A., & Bitar, N. The stereotyped portrayal of men and women in British television advertisements. Sex Roles, 1993, 29.

– P. 297-310; Furnham, A., & Skae, E. Changes in the stereotypical portrayal of men and women in British television advertisements. European Psychologist, 1997, 2. – P. 44-51. 24 Neto, Felix and Pinto, Isabel. Gender stereotypes in Portuguese television advertisements. In Sex Roles: A Journal of Research, July, 1998. – http://www.findarticles.com/p/articles/mi_m2294/is_n1-2_v39/ai_21136467 25 Gilly, M. Gender roles in advertising: A comparison of television advertisements in Australia, Mexico, and the United States. In Journal of Marketing, 1988, 52. – P. 75-85; Mazzella, C., Durkin, K., Cerini, E., & Buralli, P. Sex-role stereotyping in Australian television advertisements. In Sex Roles, 1992, 26. – P. 243-259. 26 Furnham, Adrian. Gender role stereotyping in

advertisements on two British radio stations. – http://www.findarticles.com/p/articles/mi_m2294/is_1_40/ai_54250825/print 27 Furnham, A., & Schofield, S. Sex role stereotyping in British radio advertisements. British Journal of Social Psychology, 1986, 25. – P. 165-171. 28 Hurtz, W., & Durkin, K. Gender role stereotyping in Australian radio commercials. Sex Roles, 1997, 36. – P. 103-114. 29 Furnham, Adrian. Gender role stereotyping in advertisements on two British radio stations. – http://www.findarticles.com/p/articles/mi_m2294/is_1_40/ai_54250825/print 30 Craig, R. Stephen. The Effect of Television Day Part on Gender Portrayals in Television Commercials: A Content Analysis, in Sex Roles 26(5/6), 1992. – P, 197-211. –

http://www.aber.ac.uk/media/Students/lmg9309.html 31 Mulvaney, Becky Michele. Gender Differences in Communication: An Intercultural Experience. – Copyright 1994 by Becky Mulvaney: <http://feminism.eserver.org/gender-differences.txt>; See also Lakoff, Robin. Language and Women's Place. – New York: Harper & Row, 1975; Arliss, Laurie P. Gender Communication. – Englewood Cliffs, NJ: Prentice Hall, 1991. – P. 12-26. 32 Arliss, Laurie P. Gender Communication. – Englewood Cliffs, NJ: Prentice Hall, 1991. – P. 32-33. Gilligan, Carol. In a Different Voice: Psychological Theory and Women's Development. – Cambridge, MA: Harvard Univ. Press, 1982. 33 Quoted in Johnson, Fern. As seen on TV: Take Care of Me Twins vs Electronic Karate Fighters.