Canada and tourism — страница 9

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Canada. "Americans can afford to travel more and they are choosing Canada in record numbers because it offers them what they want to see and do," added Christena Keon Sirsly, chair of CTC's U.S. leisure marketing committee and vice-president of marketing at VIA Rail Canada Inc. "Once in Canada, many of them realize their U.S. dollar goes further and they end up spending more." This is clear when you look at the changes to Canada's travel deficit with the U.S. Total tourism receipts from the U.S. jumped 23.7 per cent, while Canadian tourism spending in the U.S. fell 3.2 per cent. The overall result is that Canada's travel deficit with the U.S. plunged 67.1 per cent to $788 million. In contrast, overseas tourism receipts fell $230 million, while Canadians'

overseas spending rose $347 million, increasing Canada's travel deficit with the rest of the world by $578 million during the first nine months of 1998. Marketing is the final factor in the boom in Canada's tourism industry. In addition to vigorously marketing Canada to potential tourists from the U.S. and overseas, CTC has forged partnerships with Statistics Canada (which produces the International Travel Account), the provinces and territories, private industry and universities helping to make Canada the world leader in tourism-economic research. There are some facts about domestic tourism. Domestic Tourism Demand, Third Quarter 2003  Domestic demand steady while foreign expenditures down Domestic expenditures reached $11.4 billion in the 3rd quarter of 2003, an increase

of 3.2% over the previous year, which represents the sixth consecutive year-over-year gain.. Foreign spending in the third quarter 2003 decreased 10% to $6.3 billion compared to the same quarter in 2002. This is the third consecutive quarterly decline in foreign spending. Spending at home remained weak while Canadians increased touring abroad, thus the share of domestic spending was reduced to 64%. In comparison to the second quarter 2003, seasonally adjusted third quarter 2003 domestic spending was up 4.1% and foreign spending was up 3.3% (seasonally adjusted). The year-over-year data contrasts the quarter-to-quarter, the first being attributed to continued decreases in spending by international visitors. Conclusion Canada is the largest country in land size in the western

hemisphere with a population of only 29 million people. Its form of government can be characterized as a constitutional monarchy with a parliamentary democracy. It comprises of 10 provinces and 3 territories, with Toronto; Montreal and Vancouver being the largest cities. Canada is a young and dynamic country where immigration is the foundation for economic growth and which brings people, customs and traditions, rituals and culture to the forefront of current Government policy. Canada is a very large country geographically with a widely dispersed population. The economy still relies heavily on primary resources, which requires that goods be transported from one end of the country to the other. Subsequently, reliable and efficient modes of transportation are quite important in

Canada, probably more so than in some other countries. Caterers are primarily engaged in serving meals by mobile canteens or on private premises including halls, schools, factories, hospitals, offices and camps. Except for small single functions, catering is normally done on an annual contract basis. This section has been developed to indicate how certain companies redefine their workplace, position themselves to take competitive advantage of emerging niches and adapt to ever increasing public and private sector flows of information and education. It indicates both positive and negative responses to the marketplace. Illegal basement caterers have driven some Edmonton operators to form a professional society in an effort to clean up the industry. The Catering Professionals

Association of Alberta is recruiting new members to add to the 19 companies already in the group. "When you think about it, you can put some food out without a whole lot of overhead or expertise," says Todd Rutter, owner of A Cappella Catering and head of the new organization. "But the problem is to do it properly, to do it legally and, therefore, safely, it requires much more than that." About 200 caterers are listed in the Edmonton Yellow Pages. An undetermined number operate without licenses or health permits, said Steven Probert, a public health inspector. "The guys who go legal spend a lot of money only to be driven under financially by these illegal operations." To operate legally caterers must have a valid business license, a health permit and